Working with the great people at Brighttribe we developed a nice site for http://www.signup4.com using Studiopress as the CMS.
Since I have been at this for awhile I have noticed the same questions time and time again. I think to summarize the question I am asked the most is
“How do I build my own web site?” with “How do I start an online business” or “How do I make money on the web?”.
The last 2 questions are a little more tricky but let’s start with the first one and try to address the others.
As with many things building your own web site or blog is a process and like any process it has a multitude of steps. Let’s break it down and try to make each step as clear and simple as possible.
1. Concept – What are you bringing to the party?
Create your concept – what product or service will your site or blog address?
- Corporate – Company information
- Corporate – Product information
- Designers/Artists – Portfolios
- E-Commerce – Shopping sites
- How to and DIY sites
- Sales / Lead Generation sites
- and many more
- Entertainment – Gossip, Sports, Moms, Jokes, Photos, Music, Religion, Hobbies
- Web site support – Blog is used as an additional information channel that supports a corporate site
- Education or school blog
- How To and DIY blogs
- Product Reviews
- Computing and Software – training and support
- News – Business, Industry News
- Politics -
- Hyper-Local and Neighborhood – Activism, commerce, news and other hyper local content
Clearly there are many, many opportunities and ideas that can be catalysts for web sites and blog sites. Look around and try to fill a void that you see – that is many times the best place to start.
2. Monetization Model- Will your monetize your site or blog?
Many sites or blogs don’t make money. Some don’t try. Some try and fail. Some exist to support a business or web site that does make money even though the blog or web site does not. We will discuss some ways to make money from your blog but overall you will need to establish a goal for monthly revenue
Once you have your concept you need to decide if there will be a monetization element.
If so, then you will need to have an idea what level of monetization might be achieved and then decide how to budget for your costs. If not you still need to budget for your expenses so you will know what type of investment you will be making each month in hosting and other costs.
When I first started using WordPress 4 years ago it was an unknown blogging tool. I was using Movable Type and decided to make the switch to WordPress and I think I made a good choice. If things continue to progress WP will be a full blown CMS tool that is easy to use and affordable (free !). If you aren’t using WordPress you should strongly consider giving it a try. For a really easy way to get started try the hosted solution at WordPress.com or find the self-hosted version at WordPress.org. Many web hosts offer a service called Fantastico which will allow you to easily install WordPress on your server.
So I talk about web page design and structure being important to SEO. I also help people target keywords and keyword phrases and then help them build their pages to rank well on for those keywords.
I would like this site to rank well for the term Atlanta Webmaster.
So how am I doing? http://www.google.com/search?q=atlanta+webmaster
Ever wondered how the world’s most valuable piece of artificial intelligence software works?
Follow along below and see how Google sees your web site – page by page and link by link.
Click the image for a close-up view.
Infographic by PPC Blog
Latest video tutorial for Thesis theme for WordPress. Step by step instructions on how to add a custom header or logo to your Thesis site. No PHP or CSS required. HD version available and is recommended.
Testing a number of custom url shorteners for a new project. Stay tuned for more.
Having trouble explaining Web 2.0 to your boss, wife, family or friends? This video is a great starting point – as it attempts to point out the differences in text, Web 1.0 and Web 2.0 and begins to tap the concept of the semantic web. Enjoy.
New series of Thesis How To Videos on YouTube – http://www.youtube.com/user/ThesisHowTo
I like using Twitter but will I have the time to test 2,163 apps? Doubtful.
Twitter Tool Round Up for you Tweeters
According the site OneForty.com is A Better Way to Discover Twitter Apps
oneforty is your Twitter outfitter, with tons of resources for all things Twitter.
Currently tracking 2163 apps that make Twitter even better.
I like Screenr and HootSuite some of these I don’t like and some never heard of. Good place to start your Twitter tool search.